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Blog

Content, Creativity, MediaHQ.com July 30, 2019

July’s most read blog posts

Here at MediaHQ, we’re always keeping track of what our readers are most interested in.  Check out our top five most read blog posts from the month of July. Top 10 Irish Newspapers  Despite circulation being down across the board for Irish newspapers, the medium remains a vital news source for many people across the

Communications, Content, MediaHQ.com July 25, 2019

The ‘Galloping Horse Strategy’

When I’m writing a press release I have an approach that I call the ‘Galloping Horse’ strategy. With this strategy the only thing that you need to be successful is the most exciting headline you can imagine for the story. Let me give you an example. A few years ago Irish forklift manufacturer Combilift called

Content, How To Content, Media Tips July 22, 2019

Is your press release giving you a headache? 

Finding yourself stuck in the trap (we all fall into) of writing a press release that seems like it doesn’t want to be written can seem torturous, but doesn’t have to be. There are techniques and tricks every PR pro follows to get out of this mind-numbing rut. That is why we have compiled just

Communications, Content, Media Tips July 18, 2019

A guide to social listening: how you can infuse social media monitoring into your PR campaigns

For any PR campaign to be successful, it is important to ensure that you are conducting social listening. Social listening and social media monitoring is an essential part of PR planning and stakeholder management and research. It can help you to keep ahead of a crisis or keep up to date with your audiences best interests.

Communications, Content, MediaHQ.com July 9, 2019

Tell-tale signs of bad website copy

Writing good website copy is tough work. Writing about your product or services in an informative, engaging and enticing way isn’t always easy. It takes practice and knowledge. The trick to writing good copy is to have great writing skills, good knowledge of your market and a thorough understanding of what your audience is looking for

Content, Creativity, Media Relations July 5, 2019

5 mistakes you’re making that will kiss your media coverage goodbye

When writing a press release, we are all aware of the main rules to which we must adhere to gain coverage, however it’s often difficult to spot a PR no-no especially when you’re new to the media scene. That is why here at MediaHQ, we have outlined five main mistakes people often make which we

Communications, Content, Creativity June 24, 2019

3 columnists blazing the trail for future journalists

Ireland has always been a hub of creativity.  Some of the world’s greatest writers flourish on our little island, and many are yet to come.  In Ireland alone, there are over 5,000 journalists working professionally. The journalism industry is fast paced and ever changing, and has been subjected to many challenges throughout the last number of years.

Communications, Content, How To Content June 20, 2019

Learn to be zen when sending out press releases

Here at MediaHQ, we see hundreds of press releases pass through our system every week. The world of modern PR can be taxing and strenuous on even the most patient of professionals. Carrying out an effective PR strategy can be a tricky feat and this profession is not for lazy souls or the faint hearted.

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