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Blog

Communications, Creativity, Humour February 14, 2019

5 PR blogs we’re crushing on this Valentine’s Day

Happy Valentine’s Day! We’re lucky to see many brilliant PR and communications teams at work on a daily basis as they pitch their stories to make the news. In order to keep up to date with everything happening in the industry and make our product the best it can be, we read a lot of

Communications, Content, Creativity February 6, 2019

Top 5 journalists to follow for the latest Brexit updates

Brexit has dominated the news headlines for the last two years and as the March 29 deadline looms, uncertainties surrounding the deal and outcomes only intensify. It’s been a long process with many twists and turns and there’s still not a whole lot of clarity about what’s going to happen once the withdrawal from the EU

Communications, Content, Humour February 1, 2019

5 ways to increase the news value of a PR pitch

Think about the last news programme you watched or heard. Was there a common theme across the stories? Were they all bad news, or was there a mixture of good and bad? Journalists look for stories that attract a significant audience or readership. By developing a set of news values, they can determine what’s going

Communications, Humour, Media January 9, 2019

Public Relations Buzzword Bingo

Journalists hate buzzwords. Some PR teams spend loads of time coming up with exciting words to describe companies in their press releases. But all that effort often goes to waste as the sub-editing process gets rid of them all. Journalists are trained to spot unnecessary buzzwords and cut them. While journalists have always cut out

Branding, Communications, Humour October 25, 2017

5 Delightfully Creepy Halloween Campaigns

Halloween is nearly here. The day holds special significance in Ireland because it was here that many of our favourite spooky traditions began, from jack o’ lanterns (which used to be made with turnips before the holiday was brought to America) to bobbing for apples. Halloween evolved over the years from the Celtic New Year,

entertainment, Grammar Happy, Humour February 29, 2016

Grammar Happy-The Oxford Comma

Grammar Nazis are quite frankly the scourge of many an online comment section, diverting attention away from (hopefully) thoughtful, intelligent discourse. They do this by less than subversive means and needle and poke until a moderator intervenes. So what is a grammar Nazi you may ask (in case you’ve been living under a rock)? Well

Communications, Humour, Media February 19, 2016

PR spotlight: Dogs Trust Ireland

It’s time to shine a light on Dog’s Trust Ireland, who this week issued an SMR through our system and got an outstanding number of views. The SMR came across our radar because it was simply PR perfect. Dog’s Trust have thrown us a bone here, so let’s look at what we can learn from

Communications, Humour, Media January 13, 2016

5 terribly funny PR jokes

If you’re in PR you really have to have a good sense of humour. Between developing campaigns, strategising and working with different clients, you really have to see the funny side of things at times. So it’s Wednesday and we’re halfway through the week. We need something to cheer us up! Hopefully these five terrible

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