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Blog

Communications, Creativity, Humour February 14, 2019

5 PR blogs we’re crushing on this Valentine’s Day

Happy Valentine’s Day! We’re lucky to see many brilliant PR and communications teams at work on a daily basis as they pitch their stories to make the news. In order to keep up to date with everything happening in the industry and make our product the best it can be, we read a lot of

Communications, Journalism, Media February 6, 2019

Donald Tusk’s sound byte mistake—when the tail wags the dog

By now you will have heard European Council President Donald Tusk sharing his thoughts on Brexiteers. In a press briefing after meeting Ireland’s Taoiseach Leo Varadkar he uttered these very striking words: “I’ve been wondering what that special place in hell looks like, for those who promoted Brexit, without even a sketch of a plan

Communications, Content, Media February 6, 2019

5 UK and Ireland PR events and conferences you don’t want to miss

Whether you want to stay on top of emerging trends, network with others in the industry or even eye up the competition, attending PR conferences is a great way to develop a solid network of peers in your industry as well as get advice from those in the industry. We have pulled together five great

Communications, Content, Creativity January 31, 2019

January’s Media Movements

The media industry never stands still, and with people moving jobs, retiring, and leaving the industry on a daily basis it can be difficult to keep up. We take the grunt work out of keeping your media lists updated as our dedicated research team update our media newsfeed multiple times a day. Here we provide just a

Broadcasting, Content, Marketing January 29, 2019

Google Analytics 101: How can it aid your PR strategy?

We’ve given you tips on how to create an editorial calendar, the role of creativity in your PR campaign, how to write your press release, and the best times to send out your release. But how do you measure success after all that work has been carried out? What learnings can you take from your

Communications, Content, Journalism January 18, 2019

Expand your PR vocab on World Thesaurus Day

Today is World Thesaurus Day, so to celebrate we want you to swap some of your tired, stale language for some fresher words. Thesaurus day acknowledges the book and its creator–Peter Mark Roget. Roget published the first thesaurus in 1852. His obsession with list-making was a coping mechanism that helped him deal with depression. Whether

Communications, Media Relations, PR January 16, 2019

Media Relations: 5 reasons you’re failing

Carrying out media relations is a huge part of a PR pros job. The news is never a static thing. With updates coming in constantly and journalists trying to keep track of everything to cover under time constraints and deadlines, the best thing you can do is make their lives as easy as can be.

Communications, Content, Irish Journalists January 15, 2019

Top ten Irish newspaper publications

Despite circulation being down across the board for Irish newspapers, the medium remains a vital news source for many people across the country. Thousands of broadsheets, magazines, and tabloids are read daily and print media has remained an integral part of how Irish people consume the news. To help you navigate the most popular newspapers,

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