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Blog

Communications, Marketing, Media September 19, 2018

Why most PR people build media lists the wrong way

If you work in PR you probably have a selection of media lists that you have meticulously built from scratch, and if you’re really good you may edit them from time to time! When you hear an update you add or remove a contact. Maybe you correct bounces when they happened, or maybe like most

Communications, Events, Media September 18, 2018

How are the Ploughing Championships going to dominate the news agenda?

Whether attending or not, it’s evident the Ploughing Championships will dominate the news agenda for the next three days. Running from Tuesday 18th September to Thursday 20th September, Europe’s largest outdoor annual event will host over 1,700 exhibitors and is expected to attract 300,000 visitors over the three days. With an event that large, it’s

Communications, GDPR, Journalism September 14, 2018

3 unexpected consequences of GDPR

With the General Data Protection Regulation firmly in place, the onslaught of consent emails has finally calmed down. While the regulation is great for individuals to take back control of their personal data, there have been some, eh annoyances, since the GDPR kicked in. Here are three unexpected consequences that came after the deadline: Accept

Communications, Content, Marketing September 13, 2018

When and why should your businesses send out press releases?

Often people have the perception that Public Relations should only be carried out by large organisations or those with big budgets. In reality, PR should be carried out by everyone.  The thoughts of sending out a press release and contacting the media can be extremely daunting for anyone, never mind those just starting out. It’s why

Communications, Digital Marketing, Irish Journalists September 12, 2018

Why does nostalgia marketing work so well?

In the last couple of years, there has been an increase in popular old products being relaunched with a modern twist. 90s fashion, Polaroid cameras and the Nintendo Switch are just some of the trends and products that have seen a new lease of life. These brands all recognise the true power of nostalgia.  View this

Irish Journalists, Journalism, Media September 10, 2018

MediaHQ Essentials: Creating your perfect press release for the Ploughing Championships

Welcome to this week’s MediaHQ Essentials. This week with the advent of the Ploughing Championships almost upon us we’ll be looking at how to create and send the perfect National Ploughing Championships press release. The National Ploughing Championships will soon be in full swing and dominating the media of the moment in Ireland. This week in our

Communications, MediaHQ.com, PR September 6, 2018

5 ways to measure the success of your PR campaign

The creativity and cleverness behind every PR campaign comes at a cost.  A lot of time, money and effort are put into planning, constructing and executing the perfect PR campaign.  Each campaign is carefully moulded to target a specific audience, to sell a certain idea or product, in hopes to get positive feedback with a

Media, Media Relations, Media Tips September 5, 2018

MediaHQ Essentials: How to monitor your email bounces to maximise your open rates

Welcome to MediaHQ Essentials, our weekly series on how to make the most of your MediaHQ. This week we are looking at how you can monitor email bounces on MediaHQ to maximise your open rates. When you send a press release with MediaHQ you can access details on its delivery rate on your MediaHQ profile.

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