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Communications, PR, PR Tips January 16, 2018

Press Release 101: 5 words to avoid

The purpose of a press release is that we want people to read and act on the contained information. If people struggle to understand or grasp the information/concept, your press release is going to end up thrown to the side in favour of a story with a clear and concise message. Here at MediaHQ, our clients

PR, PR Spotlight, Public Relations January 4, 2018

PR Spotlight On: Elevate

As part of MediaHQ’s new PR agency “Spotlight On” series, we head to Elevate’s offices to meet Claire Feely, the Director of Client Services. Claire talks about how Elevate got started, what makes them stand out and their work with clients. The quirky office décor, Claire’s bubbly personality and a look at some of their clients really

Communications, Digital Marketing, Marketing January 2, 2018

7 ways to transform your PR in 2018

It’s a new year. The early days of January are a hopeful time to look at how your organisation can achieve better results in 2018. Here are 7 ways to transform your PR:

Christmas, PR, Public Relations December 11, 2017

Top 5 Christmas PR Campaigns

Each year sees the standard rising for companies creating Christmas PR campaigns. We picked out five brands that crafted theirs using originality, humour and emotion. TK Maxx White Christmas TK Maxx is really capturing their slogan of “big gifts at small prices” by giving the gift of real snow for free. A number of two-foot-long White Christmas snow globes have been

Communications, PR, PR Tips December 8, 2017

How to deal with negative press coverage

With so much emphasis now placed on social media and digital marketing, sometimes things can go askew. Someday you, your organisation or both may find themselves attacked from all sides by negative public attention. Whether it’s an ill-timed tweet or negative feedback from customers, the way you handle a negative story can make all the difference.  We’ve provided some

PR, PR Tips, Public Relations December 4, 2017

5 Great LinkedIn Groups for PR Pros

Linkedin is a great platform to meet fellow professionals, keep up to date with colleagues past and present, find jobs as well as joining interesting discussions and groups regarding various topics relevant to your field. One profession that is well represented on the site is PR Professionals, with numerous groups containing thousands of PR Professionals.

5 minutes with the media, Irish Times, November 29, 2017

5 Minutes with the Media – Jack Power, The Irish Times

Every week we chat with a member of the media landscape to get an insight into what’s it’s like to work in the Irish industry.  This week we spend 5 Minutes With Jack Power, News Reporter with The Irish Times. What is your current role in the media and what does it involve?  I’m a news

Communications, Digital, Digital Marketing November 28, 2017

3 PR trends to keep an eye out for in 2018

Believe it or not, 2018 is almost here. Many of us have already begun planning for the new year, putting together our budgets and plans for the first few months. For PR pros it essential we stay up to date with how the industry is changing and we know what to expect in the new

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