We are deep into the holiday season as it is, but over the next week or so you may be considering what you need to do to keep your PR momentum going over the Christmas/New Years period.
It’s a tricky time of year, how can you focus on making the news while most people are taking time off to spend with family and to enjoy the festivities. Below are some of our top tips to help keep your PR on track (and give you the worry-free time off you deserve this Christmas).
Keep the content coming
To make sure you’re not falling off the face of the earth this December only to reappear suddenly in the first week of January, use your content calendar to plan for content throughout the month of December. More people are at home with free time to peruse articles and blog posts during this season, capitalise on that by making sure you have enough content scheduled over the Christmas period. Have these pieces prepared ahead of time, to give yourself breathing space. Try writing about themes surrounding the holidays, good deeds and the coming year.
Much like blog content, you can schedule your social media posts ahead of time to save you the hassle once you’ve clocked out on your last day. Be cautious with scheduled social media content, however, make sure nothing in the post could be potentially controversial should something happen in the outside world – See TescoUKs 2013 late night scheduled tweet while deep in the midst of Horse Meat hysteria: “It’s sleepy time so we’re off to hit the hay! See you at 8am for more.”
Why not try vamping up your social media accounts if appropriate for your business with some holiday-themed cover photos.
Everything might be slowing down, but just because the weather outside is frightful doesn’t mean the news stops. Journalists still need stories in December so keep your pitches rolling. With MediaHQ you can schedule your press releases and social media releases in advance to ensure they get to the right people even if you’re not in.
While the news doesn’t shut down over the holidays, be aware that getting coverage Christmas week may be difficult. Luckily Christmas falls on a Tuesday this year so think about getting your pitches in by Wednesday 19th or Thursday 20th of December at the latest for best results.
Post-Christmas you have the week leading up to New Years. Unless something shocking happens in your industry that week it’s very unlikely you will get coverage for anything that doesn’t relate to the end of the year or new year’s resolutions, so saving any big news until January might be your best bet.
We sometimes spend a lot of time worrying about the quiet periods without preparing ourselves adequately for the mania to come. January is consistently a busy time for news and the media. Before you leave the office on December 21st (or earlier). Have a plan in place for January, it will be your chance to make big announcements that gain traction, and start 2019 off on solid footing.
Bottom line, when facing into the festive season, scheduling is your friend (just be careful, because it might bite back), being prepared is essential and giving yourself a break is worth coming up with 2 weeks worth of social media scheduling.
On top of our wonderful tips and tricks, MediaHQ can offer you an all in one PR platform including a huge database of incredible media contacts. To find out everything MediaHQ can do for you click here to book a free demo.