5 creative PR ideas for the holiday

Christmas, Creativity, PR, PR Tips, Social Media
December 4, 2018
by Mary Mtabali

The Christmas holidays are nearly upon us and for many organisations, this means closing down and going on holidays. However, just because the holidays are looming it doesn’t mean you need to wind down your PR activities for the year.

The festive season can actually get your PR efforts stimulated to help you gain more media coverage, reach your target audience and build your profile while getting people in the holiday spirit.

With so many goals in mind, how do you keep things light and cool but come up with innovative and effective PR ideas for the holiday? MediaHQ has you covered. We have put together five creative PR ideas you can use to add some sparkle to your holiday communication and PR strategy.

There is still enough time to implement any of these ahead of this Christmas, and for those that require a little more planning, you have around 12 months left to finalise them for next Christmas.

  1. Spread good cheer by creating fun video content 

Video remains the most shareable form of content, especially on social media. When it comes to spreading your campaigns like wildfire, then video should be your go to. Think about the nature of your business and the message you’d like to send off to the world. To make video content versatile, focus on your concept and a strong message and let visuals tell a story. Include some humour, make fun content or tap into emotions and making something memorable and informative. This type of strategy and end goal will be more influential and inspire users to share the content. 

  1. Add that Christmas feeling to your branding 

Something that almost any business can do is to update all branding with a bit of festive flair. Adjust your logo and social media profile pictures to incorporate elements associated with Christmas and use it throughout the season, both online and in any printed media; but make sure it doesn’t negatively influence brand recognition. Any costs associated with this can be justified by the fact that you can reuse these images for several years.

  1. Spark Christmas user-generated content 

We’re getting to the brilliant stuff. A Christmas social media campaign about your brand, made by your fans can actually do wonders for your PR plan. Not only do you get unique, user-generated content (UGC), it actually brings on incredible engagement and exposure for your brand.

The boost of engagement happens when you encourage your social media followers to take part in your campaigns, with a branded hashtag. It also contributes to building credibility and ensures a more loyal audience.

Starbucks

See how users can contribute to promoting your brand this holiday season. Is there a way for them to show them using your products? Come up with a unique hashtag for this purpose and watch your followers work towards raising awareness about your brand.

  1. Charitable partnership

Add breadth to your brand and reach new audiences by partnering with unexpected organisations during the holidays. Instead of spending euros on marketing, invest that spend in a charitable partnership. Find a nonprofit that shares the same values as your company and partner on a ‘giving’ promotion to endorse the cause to both of your audiences. After all the festive season is all about giving!

  1. Don’t stop pitching and put a jingle in that pitch 

Even throughout the festive season, many media publications don’t shut down. With less ‘news’ to write about during this time many journalists are looking for newsworthy stories. You can take advantage of this opportunity and keep pitching potential ideas to gain media coverage for your business. This is also a great opportunity to get ahead of your competitors who may be on holidays.

Could your Christmas PR Plan do with a boost? Find out how MediaHQ can help you by calling Gaye on (01) 254 1845 or by clicking here.