Press releases: Here’s what you’re doing wrong
There is nothing more frustrating that crafting a press release that goes nowhere.
So what do you need to put in your 2019 budget? Here are three ideas:
Story transformation will be one of the trends for 2019.
But what is it?
Are you head of communications in an organisation that bores people? Is it the type of place that people kill each other with bullet points in Powerpoint presentations? Imagine if you were a story-driven organisation where everybody (well most people) could give emotionally engaging presentations that resonate. It is possible and has a massive impact on how your message is received. Talk to us about story transformation, we can help.
Stop doing data entry from a book. And don’t kid yourself that you know the journalists. Each week there are over 120,000 individual emails sent by MediaHQ users to journalists. There are over 150 changes in the Irish media each week. Sure some are small, but others are really big and you’re not across them. What are the advantages of Digital Media Intelligence?
I know, I know you’re thinking ‘Shut up, wasn’t that a big fuss about nothing? Who really cares.’ If you’re a PR manager sending press releases out without a GDPR plan then you’re one complaint away from a problem.
At MediaHQ we turned on our GDPR tool in May and the results have been very surprising.