Want to become a better PR writer? Say goodbye to these fillers

Trying to grab your audience’s attention?

Want to get your message across? 

Want your audience to take action?

Answered yes to any or all of the above? Sometimes it may seem like an impossible task, particularly when writing within the parameters of a press release. You also have to include quotes and flesh out a story within one A4 page.

When drafting copy, many of us are guilty of including filler words. We use these words frequently when we speak, and they then creep into our writing.  The problem is that they can become a habit, appearing numerous times in a few paragraphs.

Before you start writing anything ask yourself the question ‘what am I trying to achieve here?’. Being as specific as possible cuts out all the fluff and allows you to get your desired message across as clearly as possible.


With that in mind, we’ve picked out some filler words that take up valuable space and should be cut immediately:


“Very” is used to describe the quality of something: “he was very tired.” The majority of the time the word isn’t necessary, and it’s lazy writing. Why not use exhausted, worn-out, or even ‘tired’ alone will suffice.


See above.


Have you been lying up until now? Honestly is often used for emphasis but *honestly* all it does it make you lose credibility.


In certain contexts, it almost sounds like you’re trying to convince yourself of the argument. “Actually, we’re the best.” Scrap it.


So, why is everyone starting their sentences with the word so? The word “so” can be used as an adverb “I’m so confused”, or as a conjunction “I’m not feeling well, so I’m going to go home”. But when it comes to the beginning or ending of a sentence, it often isn’t needed. If you can write the sentence without using the word “so” and it still makes sense, leave it out.

Now you have the fillers removed from the release, it’s time to get that release to the world The MediaHQ database has over 6,500 media contacts listed in its database, including the opinion editors for all of the national papers. For more information, click here or give Gaye a call at 01 254 1845