When you first think of marketing, you might not always connect PR with it. However, in this new age of digital marketing, it appears as if the two are intrinsically linked. It is almost impossible to discuss PR and not mention digital marketing. As a PR Pro, you now have to be more aware of digital marketing trends in order to further grow your brand.
The recent explosion of online and social media influencers have become one of the most effective methods of modern day marketing. Marketing companies are paying for online influencers to advertise their brand to a wide and far-reaching audience. Influencers have the ability to promote your brand to a specific target audience with just the touch of a button. So far, the beauty and fashion industry have gained the most success with influencers, and now companies such as Amazon want in on the action. Influencers build a rapport with their followers and this acts as an advantage to marketers who want to promote their product to their target audience.
Increased Socia Media Platforms
Social media is often linked to PR but in fact is becoming an integral part of digital marketing. Social media allows for a better engagement between your brand and prospect clients. Twitter and Facebook are no longer the two dominating social media sites that offer the best advertising for companies. The rapid growth in sites such as LinkedIn and Instagram offer better advertising tools for companies. With far-reaching audiences across both two platforms, it offers brands more control over their advertising.
With the introduction of the European Data Protection Regulation in May, brands were required to find new and innovative methods in regards to digital marketing. Collecting data from websites and cookies is no longer a given. PROs and CMOs will now have to be cautious when collecting data as it privacy protection consumers will be weary of brands that do not value data protection.
“Business decision makers LOVE online video because it gives them the most amount of information in the shortest amount of time.” – Robert Weiss
Although online video platforms have existed for as long as the internet has existed nearly, video content and more specifically video marketing have only come to the fore in the past couple of years. 2018 is sure to see a rise in consumable, branded video content being put out on social media platforms. With more people now watching, getting your client the coverage it needs is now easier than ever and provides you with the perfect excuse to brush up on your digital PR skills.
At MediaHQ, we think that digital marketing and public relations go together like bacon and eggs. But how? Click here to find out more or give Gaye a call on 01 254 1845