3 media moves at the Irish Daily Mail
There have been a number of staff changes at the Irish Daily Mail this autumn, with the paper losing some of its key journalists.
Keep your copy clean with our latest Grammar Happy post — learn how to identify the imperative mood.
This is the second part of our three-part series on grammatical moods. This first part covered the basics of grammatical moods and explained how to use the indicative mood. If you haven’t already read the first part, you can read it here — it should give you a good indication of what to expect from the rest of the series.
This second part of the series covers the imperative mood — the mood reserved for making commands.
The imperative mood is used to command, to advise and to request. When you imagine your boss speaking, you probably imagine them speaking in this mood. Another common place to come across the imperative mood is on street signs, for example: “do not walk on the grass”.
Typically, sentences in the imperative mood omit the second-person subject they’re addressed to. The example above is addressed to someone, but it doesn’t actually point out who this someone is. Usually, the addressee is identified through the speaker’s tone of voice, or through physical gestures. In this case, the addressee is simply reading the sign.
Exclamation marks are often used alongside the imperative mood. Generally, imperative sentences that end in an exclamation mark are forceful, whereas those end in a period are polite.
This isn’t always the case, however. Sometimes, exclamation marks can lighten the tone of an imperative command, reducing the chance that you’ll be mistaken for a robot, or worse—a dull person.
The next time you write a press release, try and give the reporter a reason not to bin it. Here are eight tips for writing press releases that don’t drive journalists to the ‘delete’ button. 1. Attention-grabbing headline: You need a short, snappy headline that will grab somebody’s attention when they’re scanning dozens (or maybe hundreds) of