Now that you know what to post, you have to know who to target.
It’s very important not to paint all millennials with the one brush, they aren’t a group of clones with one set of beliefs, values, or habits.
As with any audience, you need to know what millennials value, how they consume content, and what messages are most likely to resonate with them.
According to LinkedIn’s research, there are four main types of millennials:
TrendNetters. This group makes up roughly 40 percent of millennials, and its members most closely align with marketers’ generalisations. They frequently share and curate but rarely create content of their own.
AlterNatives. This mostly male subgroup takes refuge in online friendships. They are extremely digital savvy and active in their consumption of technology and entertainment content, but they can be difficult for marketers to track. Data show they are “elusive, and they like it that way.”
LYFPreneurs. These people embody a “work hard, play hard” lifestyle and make up fewer than 20 percent of millennials. They are creators and big-spenders and “prefer face-to-face conversations.”
BetaBlazers. These millennials are value-oriented and take a quality over quantity approach in their personal and professional lives. Research says this group is “extremely forward-thinking.”
It’s been a whole year since the scary, new GDPR regulation came into effect. People panicked, they were confused and some are still unsure if they are doing it right. Here at MediaHQ, we prepared for the incoming data protection chaos and launched some new features to ensure that we and our clients remained GDPR