New to PR? Here’s some tips for dealing with journalists
If you’re new to PR, you might have no idea how journalists, newsrooms or deadlines operate, so here is some vital info from the horse’s mouth.
Millennials are the most diverse generation on the planet, and marketers are desperately trying to understand them, and it’s easy to see why.
When it comes to purchasing power, millennials are worth around $1 trillion annually. This is a figure that will only rise over the next decade.
Anyone who uses LinkedIn knows that it’s all about being connected. To make meaningful connections with millennial users, it’s crucial to publish content that they actually care about.
According to research carried out by LinkedIn last year, here are the top 10 content topics millennial users engaged with most:
2. Social media marketing
3. Employee engagement
6. European Union
7. Integrated marketing
8. Venture capital
10. Lean manufacturing
It’s very important not to paint all millennials with the one brush, they aren’t a group of clones with one set of beliefs, values, or habits.
As with any audience, you need to know what millennials value, how they consume content, and what messages are most likely to resonate with them.
According to LinkedIn’s research, there are four main types of millennials:
MediaHQ: Linkedin Groups for PR Pros