On the Sixth Day of Christmas – How to be an expert on LinkedIn

LinkedIn, Social Network, Social Platforms, Technology, Youtube
December 15, 2016
by Louisa McGrath

LinkedIn is the go-to platform for millions of professionals. Here’s some tips to help you take advantage of the network.

Whether you’re a high-powered communications manager trying to promote yourself and your company or a bright-eyed PR graduate trying to get noticed, you should have a presence on LinkedIn.

But if you go a step further and perfect your profile, you’ll find there are plenty of rewards to reap.

Here’s how to take your LinkedIn game to the next level.

Fill your profile

Your profile will be the single most important element of your LinkedIn experience. This is how colleagues, competitors and potential employers will see you.

Have a think about the image you want to present to this online world of professionals.

When creating your profile, complete it to the best of your ability. Be brief and informative, but list all of your past jobs and achievements. Every ability and skill is worth mentioning.

Try to write about each of them in a way that a reader who knows nothing about your industry can understand.

Use a professional headline that features targeted key words – these are words that you would like to appear in searches for.

There needs to be a balance between writing this headline for the LinkedIn search engine and writing it for users.

Make sure to include your current job title and the name of your company. After that, the ideal headline will contain some keywords related to you and your profession, but it will be pleasant for humans to read too.

Check for mistakes. Typos, spelling mistakes and grammatical slips will leave readers with a bad first impression.

And finally, make sure to include contact details on your profile. A lot of people don’t bother with this, but you should make it as easy as possible for a potential employer or business contact to get in touch with you.

Photographic first impressions

A LinkedIn profile isn’t complete without a good quality photo. This will make your page more appealing.

LinkedIn profiles that have a photo are 14 times more likely to be viewed.

Make sure to use a professional picture. Too many LinkedIn profiles feature photos taken in bars with a friend half cropped out.

Think of this as making your first impression. If you can afford a professional photographer, or happen to have a friend who practices photography, get them to take your profile photo.

Alternatively, LinkedIn has a guide to taking the perfect “work selfie”.

Publicise your company

According to LinkedIn, over 60 million professionals use their service. They use the website to network, find jobs and research companies. So be sure that your company’s LinkedIn page is informative and up to date.

Use your company’s profile as a platform for publicity. Share content regularly and make posts as visually appealing as possible.

YouTube videos play in the LinkedIn newsfeed and are 75% more likely to be shared, according to research by Quick Sprout. And posts with images get 98% more comments.

So use your posts to spread the word about your brand and create discussion around it. Direct traffic toward your website. Interact with people who comment on posts and drum up new business.

And it’s possible to sponsor the best of your content to extend your reach even further.

Publicise yourself

Don’t be shy on your personal profile, highlight all of your past achievements and share the best of your work.

On LinkedIn, you can link to external media or upload presentations, portfolios and articles. Use these features to show off your abilities, products, services, skills and experience.

Show off and if you have a blog or a YouTube channel drive traffic towards it.

Build connections

A connection is a business contact, you ‘connect’ with them rather than ‘add’ them. You should connect with people who are relevant to your present job or company, or even the job you want.

You can import contacts from your email account to connect with people you know. Or use the search function to find professionals who are in the same field.

For people working in the PR industry, here’s a handy list of five PR pros worth connecting with.

Create LinkedIn groups

A LinkedIn group is an online forum set up by LinkedIn users. It allows users to share content and talk about certain topics with each other.

Its a great way to speak with other people working in your field and make connections with them.

These groups can be especially useful for business to business services that want to connect with specific professionals on LinkedIn.

People in PR are always looking for ways to interact with their clients and their clients’ target audiences too. LinkedIn groups are an easy way to do this too.

Here’s some more reasons to join or create a LinkedIn group.

Here at MediaHQ.com our training courses cover how best to use LinkedIn, among many other things. We can design a course for you and your team, whether your needs relate to marketing, branding, social media, public relations or media training.

For more information, give Gaye a call on 01 254 1845 or email [email protected]

Be sure to check out our other 12 days of Christmas content.