How PR Pro’s can get the most from LinkedIn

LinkedIn, PR, Social Media
June 15, 2016
by Conor Hawkins

Mircosoft is to acquire LinkedIn for $26.2 Billion, the biggest acquisition in Microsoft’s history.

With this news, we’ve decided to bring you some tips that you can use to get the most from your LinkedIn profile, just like the PR pros. 

Publicize Your Company 

Obviously. LinkedIn say that over 60 million professionals use their service, and they don’t just use it to keep in touch.

They use it to find jobs and research companies. Be sure that your company’s LinkedIn page is informative and up to date. Use it as an opportunity for some positive PR.

Create a LinkedIn Group

People in PR are always looking for ways to interact with their clients and their client’s target audiences.

LinkedIn groups are an easy way to share information, start conversations, and make new connections. This can be especially useful for business to business services who want to connect with the serious professionals on LinkedIn.

Use a photo

A LinkedIn profile is not fully complete without a good quality photo. Profiles that have a photo are 14 times more likely to be viewed.

You could always hire a professional photographer to take some photos, but if you don’t feel like that LinkedIn have a guide to taking the perfect “work selfie” that you can check out here:

Show Off

Don’t be afraid to add all the little extras that are available to you. With LinkedIn you can upload presentations, portfolios, and articles. Use these features to show off your abilities, products/services, skills and experience. This will make you and your profile more appealing.

Check for mistakes 

Again, this seems pretty obvious, but it’s important. Don’t be sloppy. Remember, you want to look on top of your game. Mistakes like typos, misspellings and grammatical errors on your profile will make the reader associate shoddiness with you. Make sure to check and check again.

Here at we offer unique bespoke training courses on LinkedIn among other topics.

We can design any training course for you and your team, whether your needs relate to marketing, branding, social media, public relations, social media or media training. Click here for more information.