5 reasons why you should think local

Brand Storytelling, Communications, Media, Media Tips, Social Media, Televison
March 1, 2016
by Muireann Beasley

In this new day and age of digital news and social media often, regional media is forgotten.

Local newspapers and radio station are at the heart of every community and their power should not be underestimated.


Here’s 5 reasons why you should think local:

1. Impact

According to a recent study undertaken in Australia, people are twice more likely to inquire about product after it has featured in a local newspaper rather than on tv or radio.

2. Build trust with customers

By advertising in a local paper you are showing potential customers that you are willing to communicate with them on their level. Advertising in national papers is great because of readership figures but it can be a bit impersonal. Featuring in the local paper will show your dedication to reaching and communicating with your audience.

3. Brand awareness

By contributing to regional media your reaching all those potential customers who buy the local paper over the national one. Getting your brand name out there is crucial and you should strive to reach as many potential customers as possible. Local radios and papers can help you achieve this.

4. Sharing ability

It can be easier to make you company’s voice heard in a regional paper rather than a national one. In a busy national paper your ad campaign might go unnoticed however, in a regional one you might have more column inches to play with and your voice will be easily identifiable.

5.  Increase sales

The previous 4 benefits of featuring in regional media will all contribute to your bottom line. If you’re making your company’s voice heard and creating an awareness of your brand by featuring in local media then it’s going to lead to an increase in sales.


Our media contacts directory includes extensive intelligence on regional media. From the local paper to the local radio, we have all the contacts. Why not visit our website here.