4 Highlights from the Digital Media Awards 2016

Awards, Branding, Digital News, Marketing, Uncategorized
February 26, 2016
by Cathal McCabe

Every year, the Accenture Digital Media Awards ‘recognize and celebrate excellence in all aspects of digital media’. They give huge corporations and tiny start-ups an equal chance to show their achievements and innovation in digital media.

We followed these awards with great interest and now that the results are in, we thought we could share 4 of our favorite winners from this year’s awards.

1. Carphone Warehouse  (Continuum) 

Carphone Warehouse are known for their interactive in-store experience, where you can compare different phones and service providers. But they felt like their site did not match their in-store service, as their website was ‘outdated and cumbersome to use’. To remedy this problem, they approached Continuum to commission them to develop an innovative new website for their company, and they did not disappoint. Carphone Warehouse’s new website won them the Best Website/Microsite at the 2016 awards.

2. IKEA (Vizeum)

IKEA are known for their easy-to-assemble furniture and their famous Swedish meatballs. This year, they decided they wanted to position themselves as the bedroom experts and Vizeum helped them do it by creating a series of quirky advertisements which suggested that ‘Every mattress, pillow, lamp and blind needs to be picked out specifically for you and IKEA can help’. The customization theme clearly appealed to customers and to the people at the Digital Media Awards, as they won the Best Retail Campaign at the 2016 Awards.

3. Hawk’s Well Theatre

In celebration of Fleadh Cheoil na hEireann, the Hawk’s Well Theatre created the first Virtual Trad Orchestra. They got musicians from around the world to perform ‘Down by the Salley Gardens’ on many screens simultaneously and the results were incredible.  The live performance took place in two iconic locations; in the the Hawk’s Well Theatre, Sligo and to thousands who gathered at the outdoor Gig Rig stage in St. Stephen’s Street, Sligo. The judges at the Digital Media Awards were beyond impressed and awarded them Best Public Life at the 2016 Awards.

4. Fáilte Ireland (In the Company of Huskies and PHD)

Fáilte Ireland started its new Dublin: a Breath of Fresh Air brand last October. This initiative includes an interactive website which can help tourists plan a trip to Dublin, as well as helping them once they get there. With a joyful design and easy to navigate sections, this website has been a great aid to Dublin tourism since its creation. Also in this campaign are a series of posters, such as ones advertising the fact that Dublin is the World’s Second Friendliest City, but cheekily saying that Sydney (the holder of the World’s Friendliest City title) is too far away anyway. This humour, as well as the beautifully designed aesthetics of the campaign led to Fáilte Ireland winning Best in Travel and Tourism at the 2016 Awards.