PR Spotlight – Who does what well?
Conor Hawkins takes a look at some simple ways to improve your PR, with some examples from well known Irish organisations.
Our featured journalist this week is Úna-Minh Kavanagh, freelance journalist and blogger.
Úna-Minh grew up in Tralee Co. Kerry before moving to Dublin to study Irish and Journalism in Dublin City University. While in college she was both deputy editor and editor for the Irish section of DCU’s newspaper ‘The College View’, as well as presenting an Irish radio programme on DCU FM. She also worked as content editor for justeat.ie.
After graduating from DCU Úna-Minh worked as a community journalist for WorldIrish. From there she began working at Her.ie, as a fulltime staff writer covering daily features that appeared on the site, with focus on the ‘Food & Drink’ section. In 2014 Úna-Minh trained on a 12 week certificate intensive course at Ballymaloe Cookery School. She is a See Change Ambassador for Mental Health, and has written numerous articles around the topic of mental health. Úna-Minh recently revealed she runs the @IrishJobFairy and @internfairy Twitter accounts. She also runs spillthebeans.ie, as well as Irish Food Lovers and Food Blog Chat group on Facebook.
Anna Henderson @Anna_Hend
As the media is ever-evolving, keeping on top of trends can be tricky. There are so many blogs put there packed with media relations tips, however we think these ones are here to stay. 1. Tell your story with pictures Ask yourself, can I communicate this topic visually for readers of the target media outlet?