7 ways to transform your PR in 2018
It’s a new year. The early days of January are a hopeful time to look at how your organisation can achieve better results in 2018. Here are 7 ways to transform your PR:
1. Google was originally called BackRub. The homepage read: “BackRub is a ‘web crawler’ which is designed to traverse the web.”
2. Google has acquired an average of one company every week since 2010.
3. The first Google doodle was a Burning Man symbol. Founders Larry Page and Sergey Brin went to the Burning Man festival in 1998 and added the doodle to let users know they were away from the office that weekend.
4. Google hired its first in-house chef, Charlie Ayers, in November 1999, when the company had just 40 employees.
5. Ayers went on to become the firm’s executive chef, overseeing a team of 150 employees across 10 cafes at its headquarters in Mountain View, California.
6. You can use Gmail in more than 50 languages. These include: Welsh, Basque, Tagalog, Malayalam, Telugu and Cherokee.
7. Around 1,000 of Google’s employees became millionaires when the company went public in 2004.
8. One of those millionaires was masseuse Bonnie Brown, who worked at the company giving back rubs for $450 a week back in 1999.
9. The “I’m Feeling Lucky” button, which bypasses the results page to take users directly to the first result of their search, has been estimated to cost Google around $100m in lost ad revenue every year.
10. Google hires goats. In 2009, the company rented around 200 goats for a week to eat the grass and fertilise the soil at its California headquarters.
11. Google’s first official tweet was the words “I’m feeling lucky” in binary.
12. Almost all of rival company Mozilla’s money comes from Google. The firm pays $300m a year to be the default search engine on Mozilla’s web browser Firefox.
13. Google founders Larry Page and Sergey Brin own just 16% of the company.
14. That 16% gives them a combined net worth of around $46bn.
15. A new Google employee is known as a “Noogler” and a former employee is referred to as a “Xoogler”.
There you go- 15 things you didn’t know about Google!
Source: The Guardian
Media HQ‘s guest blog miniseries delves into the world of PR and communications as seen through the eyes of PR professionals. This week’s guest blogger is PSG Plus Senior Account Manager Dan O’Neill.