YouTube’s fortunes skyrocket as smartphone content consumption grows

YouTube’s advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.

YouTube  is experiencing significant growth as users change their social online activity from desktop to smartphones.

One of the growth drivers is that YouTube, beginning last fall with the launch of a standalone YouTube app for iOS, was able to monetize its iOS app with ads, something Apple did not allow it to do when YouTube was a native iOS app.

Digital content is increasingly being consumed via smartphones and tablets and YouTube is a big player here, so it only makes sense that marketers would want to get their messaging in front of these users.

Approximately one-quarter, or 250 million, of YouTube’s users now access the service via their smartphones.

“Consumption of content via mobile is going through the roof, creating a great opportunity for brands,” said Aaron Everson, chief operating officer and president of Shoutlet, Madison, WI. “For example, pre-roll advertising on YouTube was not expected on the user side when it was experimentally rolled out, but now we know it’s an effective tool for brands,” he said.

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Source: Mobile Marketer