Communicator of the week: John Fagan
Rule number one of live television: Never work with animals. RTÉ threw out the rulebook this week with its Big Week on the Farm project—and it paid off, with the official hashtag storming social media.
YouTube’s advertising sales skyrocketed in the first half of 2013 as marketers looked to reach consumers where digital content is being consumed – on their smartphones and tablets.
YouTube is experiencing significant growth as users change their social online activity from desktop to smartphones.
One of the growth drivers is that YouTube, beginning last fall with the launch of a standalone YouTube app for iOS, was able to monetize its iOS app with ads, something Apple did not allow it to do when YouTube was a native iOS app.
Digital content is increasingly being consumed via smartphones and tablets and YouTube is a big player here, so it only makes sense that marketers would want to get their messaging in front of these users.
Approximately one-quarter, or 250 million, of YouTube’s users now access the service via their smartphones.
“Consumption of content via mobile is going through the roof, creating a great opportunity for brands,” said Aaron Everson, chief operating officer and president of Shoutlet, Madison, WI. “For example, pre-roll advertising on YouTube was not expected on the user side when it was experimentally rolled out, but now we know it’s an effective tool for brands,” he said.
Clearly video content is more popular then ever before. If you want to keep up with the trend and create videos from your smart phone, why not check put our course Smart Phone Media Maker. The course is being taught by Christian Payne (Documentally) , one of the worlds best content creators, who is just back from Syria.
Source: Mobile Marketer
Growing up, the biggest stress of most young people’s lives is being high up on the social ladder, getting invited to the best parties and getting as many likes on social media as possible. But this want for a good reputation and to be liked by many doesn’t end once you finish your education and