5 PR Pros to watch in 2018

By Lea Schindler
PR Pros

Ireland is abundant with extremely talented PR professionals and agencies, and we have no doubt 2018 is going to be a great year across the PR sector.

The way we see it here at MediaHQ, it could be especially good for these five young PR professionals:

#1 Emma Archbold

Emma is the Account Manager across the Advocacy and Awareness Programme at Persuasion Republic. In her role, she develops and delivers successful campaigns both for the media and in PR, as well as drawing up communication strategies and project management support.

Among the clients she has worked with are Drinkaware, the Irish Human Rights and Equality Commission, the Irish Foster Care Association and the Temple Street’s Children Hospital.

Emma holds a Bachelor’s Degree in English Studies from Trinity College and a Master’s in Politics and Communications with first-class honours from the London School of Economics.

While doing her Master’s, Emma worked as an Editorial Intern for Polis, the LSE’s media think-tank which acts as a forum for public debate, research and policy intervention on important issues of news journalism.

Academically, Emma has already been published seven times with papers on key political issues and it was her passion for politics that led her to volunteer for the Democratic National Committee’s campaign in 2016.

#2 Paul Caball

Paul has not only worked for the Dublin Institute of Technology (DIT) as a Clerical Officer, but also as a researcher for the Korean Embassy in Dublin and briefly as a Communications Executive for Forás. Currently, he is responsible for both research and Public Affairs at the Australian Embassy in Dublin.

From an academic point of view, Paul has turned his hand to a number of topics: he holds a B. A. in Arts, English and History from University College Cork (UCC) and a Diploma in Project Management, Business Administration and Management from Dublin Business School. On top of that, he has a Master’s degree in International Relations, Irish Politics, Development, Communications and Human Rights from Dublin City University (DCU).

Paul’s strengths lie in his organisational and project management skills, he is very skilled in communication and has a lot of experience in a variety of busy multinational work environments. Paul’s work ethos is to achieve team and individual goals by always working both with flexibility and honesty.

#3 Peter Lynch

 Even though Peter has only been working for 10 years in the field of PR, he can already look back on nearly nine years of experience with Accenture. The one year he was not with Accenture, Peter worked for Edelman. He definitely must have something about him, because not even global agencies seem to be able to say no to him.

Before he set sail to conquer the labour market, Peter obtained a first-class honours diploma in PR from the Public Relations Institute of Ireland and was trained by Park Studio in both television production and presenting.

It’s hardly surprising that he took so naturally to his job, which is to manage the media relations of Accenture for the whole of Ireland. He also speaks German, which means he is not one to shy away from a challenge. No wonder Accenture has him firmly in their grasp.

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#4 Lorraine Larkin

 When asked to describe herself, Lorraine states that she is a hardworking communications and digital marketing professional who can look back on eight years worth of experience. During that period of time, she has not only delivered traditional strategies, but also digital communications strategies for a wide range of audiences.

Her current employment is the Digital Marketing Manager at Christmas FM. She launched several mobile marketing channels and creates content including live broadcasts, videos and graphics. In addition, she provides project management and has worked for clients such as Cadbury, Tesco Ireland, Dunnes Stores, Insomnia, Sightsaver and Focus Ireland.

Prior to joining Christmas FM, Lorraine was a Digital Marketing & Digital Media Management Student with the Dundalk Institute of Technology and a Marketing Communications Manager with the National Economic and Social Council. In addition, she was briefly working as a Press Officer for the European Union and as a Digital Marketing & Media Officer at the Department of the Taoiseach.

#5 Rob Kenny

While Rob was still studying Marketing and PR and Event Management at Fitzwilliam Institute of Public Relations, he founded his own company called Yes Equality, which stands up for equality in marriage. Parallel to that, he freelanced as a PR professional in the position of a Project Manager for Communicorp. Rob then went on to become the Senior Account Executive with PSG Communications as well as writing for Entertainment.ie and Beaut.ie.

With the experience he gained from jobs in London’s two biggest communications agencies and with Fleishman Hillard in Dublin, Rob started working for Publicis. Here, he is the Brand Communications Manager and account lead on a number of clients. He specialises in Influencer Marketing, Social Strategy, Media Partnership and Consumer PR and has worked on campaigns for Samsung, Aer Lingus, Griffith College, Visa Europe and many others.

Rob himself is also consistently listed as one of Ireland’s Top Influencers with a strong social media following, as well as being the Male Ambassador for Primark Ireland (Penney’s).

Who else in the PR world should we be looking out for in 2018? Let us know by tweeting us @mediahqnews 

Working in PR and still using a book to update your media lists? Media HQ users get access to our online database of over 8,000 media contacts, as well as all the latest media changes and updates provided by our in-house research team. For more information, click here or call Gaye on (01) 254 1845. 



Lea Schindler

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