Irish Industry News

5 News hooks from our news diary

By Fionn Warren

Here at MediaHQ, we know just how difficult it can be to consistently come up with creative and topical story hooks for your press releases, especially when PR coverage is more competitive than ever. With that in mind, we have a useful and inspiring News Diary feature to help get those creative juices flowing.

The News Diary is a content calendar and PR organising tool, filled with dates of interest to the Irish media. With over 60 hook ideas a month from Black Friday to the Budget and the All-Ireland Final to World Friendship Day, this feature will not only save countless hours of your time, but it will give you the competitive edge when it comes to sending press releases. It also allows you to add your own hooks and even set news alerts so you won’t miss out on an upcoming event.
So, what does July have in store for us?
7th July – World Chocolate Day
This day is a day dedicated to celebrating chocolate, a favourite treat around the world that can be used in a huge variety of recipes including dishes such as chilli.
15th July – World Youth Skills Day
World Youth Skills Day raises awareness for young people just setting out in their professional careers. They are almost three times more likely to be unemployed than adults and are continuously exposed to jobs of lower quality, greater labour market inequalities and longer and more insecure school-to-work transitions. The day aims to highlight the current deficiency and eventually, to increase the number of youth and adults who have relevant skills.
17th July – World Emoji Day
A day to celebrate your favourite emojis. Emojis are now used in everyday messages and status updates and July 17th was chosen as World Emoji Day as it is the date shown on the original Apple iOS calendar emoji.
18th July – Mandela Day
A day to celebrate the lifetime of service Nelson Mandela gave to South Africa and the world. It was launched on his birthday, 18 July, in 2009 via a unanimous decision by the UN General Assembly. Nelson Mandela was an anti-apartheid South African revolutionary who spent 27 years in prison for “conspiring to overthrow the state’ from 1962. Nelson Mandela later went on to become President having negotiated in 1994 to end apartheid in South Africa. In his later life, he campaigned to combat poverty and AIDS/HIV.
22nd July – World Brain Day
The topic of this years’ World Brain Day (WBD) on July 22 is Migraine – The Painful Truth. Migraine is the most common brain disease in the world, affecting 1 in 7 people worldwide. The day is promoted by the World Federation of Neurology whose mission is to foster quality neurology and brain health worldwide.
My News Diary is filled with hundreds of story hooks for releases from International Beer and Pizza Day to World Friendship Day so you will never be stuck for a story hook again. You can add your own hooks and even set news alerts so you won’t miss out on an upcoming event.
Click here to find out more.



Fionn Warren

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