The General Data Protection Regulation era is firmly in place and with that, we’ve seen changes to how a lot of companies operate, particularly in terms of email and cookie consent when visiting websites.
This has even gone so far that some non-European companies/publications have decided to no longer allow European visitors onto their website so that they don’t have to deal with the GDPR. (Cough, we’re looking at you, The LA Times)
Thankfully, most people were well equipped by the May 25th deadline. However, with the GDPR came an air of uncertainty. It’s been nearly two weeks since the regulation was rolled out and these are the unexpected things we’ve learned so far:
There’s more love than hate
On May 22nd we rolled out a new opt out/opt in feature. This meant that every organisation that sends out press releases from our system can now be unsubscribed from. If PR/Comms people are sending out press releases that are not relevant to the journalist, the journalist now has the choice to opt out of receiving the releases. If a journalist decides afterwards they want to start receiving the releases again, all they have to do is opt back in.
The mathematical minds here at MediaHQ have looked at the number of opt-outs compared to the number of press releases sent and have worked out that only 0.001% have opted out of receiving a press release from any organisation.
Some newsdesks have very bad practices
With our new system in full swing, we’ve been getting some great feedback from both clients and journalists.
However, we’ve noticed a few issues that are occurring for some organisations around bad newsdesk practices.
In organisations where newsdesk emails are sent far and wide from a central inbox, we’ve seen the same problem. Journalists who write for a specific genre are receiving press releases from the central newsdesk email. When they opt out of the newsdesk email rather than their personal, they are unintentionally opting out of press releases for the whole media outlet. These press releases may not be relevant to them but may be crucial to their colleagues. Before opting-out of anything, it’s worth checking which email address you have received the press release from.
People still send stupid press releases (but it’s the exception)
While they are very, very few, some people are still sending out pointless press releases to journalists who do not need them. It’s always quality over quantity, and your media lists need to be checked and tailored depending on the story you’re putting out. We have previously written about live lists here. Journalists are fair, but if you’re sending a press release about a gardening event to a jazz radio show, you really need to double check exactly who is receiving your releases.
Are you still storing media lists and people’s information on Excel sheets on your computer? Find out MediaHQ can help you. Click here for more information or call Gaye on (01) 254 1845